Women talk all the time. Let’s say you’re standing in line at the grocery and start up a conversation that turns to your current business venture. Most likely, you don’t have your cards with you, the kids are running to the car and you want to exchange info with the gal in line. What if you had a QR design on a ring or necklace and the woman you’re talking with could use her phone and it would take her to your web site and opt-in page for your newsletter or blog. Problem solved. You were able to give out your info and get hers in a timely manner, without searching through your bag to find your last, probably stained, business card. What a great invention – that’s what Evelyn Cucchiara created.
With a background as an art therapist and art teacher, Evelyn runs an art studio for kids age 2 – 7 in her home. Running into moms everywhere from the PTO meeting to the gardeners center, she wanted an easy way to give out her information and to gather followers, so she built it. QR stands for quick response. A QR code can be created from the URL of any web site. Evelyn took it one step further and made the QR code fit into jewelry. “Women never have pockets for business cards anyway and it’s so cumbersome to look for one in your handbag.”
Attending networking events got easier too. At a women’s gathering where everyone is exchanging cards and information for blogs and newsletters, having the QR code on a necklace or ring makes it so easy and there are no business cards to take home. “It would take me so long to input all of the information I gathered at an event and I’d feel so guilty that I had all these great potential customers and wasn’t reaching out to them. ”
Evelyn, like so many women has several ventures. In addition to her children’s art studio, she is a productivity mentor with a blog, The Hopeful Life. So she created her QR Stone to allow for a change in the code, “If I’m attending a business seminar, I insert the code for opting in to my coaching newsletter. Around town, I carry my art studio QR Stone necklace or ring.” Makes perfect sense.
Her biggest challenge, “Most women don’t understand yet how a QR code works so educating my target client base is a big part of my marketing.” The core group who would purchase a QR Stone is made up of female entrepreneurs, “They’ll be able to easily connect with others without exchanging business cards. I wanted to offer a simpler way.” A good idea all around just waiting to take off.
Contact: [email protected], [email protected], https://www.facebook.com/TheQRStone
VentureMom Tip
Simplify a problem for a specific group.
