Sometimes the best businesses start with a simple question. Why can’t we find a cake that tastes homemade? In 1997, friends Dena Tripp and Debbie Shwetz were living in Las Vegas and searching for a cake that wasn’t dry, overly processed, or forgettable. They wanted something rich, moist, nostalgic —
Several people in town were wearing these cool puffer jackets made out of the coolest prints. When I asked who made them I was surprised – Rachel Antonoff (yes the sister of Taylor Swift’s long time collaborator). Rachel says, “We all need clothes but I believe clothes should do more
It all started with one blanket. Not a strategy. Not a pitch deck. One beloved, oversized, reversible blanket that an entire family fought over. For Beth, that blanket wasn’t just cozy — it was comfort, connection, and home. It was the one you reached for when you didn’t feel well.
It all started with four dahlias and three funerals. When Sarah Balsley received a bouquet of dahlias from her sister-in-law during one of the hardest seasons of her life, something shifted. The blooms were bold, layered, unapologetically beautiful — and they cracked her heart open in the best way. “I
Some women build businesses because they see a trend. Others build them because they see a gap. Gucci Westman saw a gap. After more than two decades as one of the most sought-after makeup artists in the world — contributing to Vogue, W, and Harper’s Bazaar and creating that dewy,
I love a business that starts in real life—not in a boardroom. In 2015, Bianca Gates and Marisa Sharkey were hosting friends and kept running into the same problem. They didn’t want to greet guests barefoot, but they also didn’t want to wear clunky, unattractive slippers. And most flats? Cute,
We’ve covered Wendy Walker in the past but it’s time for an update. Timing matters. And for Wendy Walker, the timing of her newest book couldn’t be more perfect. With the Winter Olympics back in the spotlight, Wendy is sharing the story behind the dream she chased—and ultimately let go.
Some brands are born in boardrooms. Sézane was born on the internet—long before direct-to-consumer became a buzzword. In 2008, Morgane Sézalory was a young Parisian with a sharp eye, a love of vintage, and a simple idea: she began sourcing one-of-a-kind vintage clothing pieces, photographing them herself, and selling them
The brand Frances Valentine is bold, colorful, feminine and rooted in friendship, creativity and reinvention. After building one of the most iconic accessory brands of all time, the brand Kate Spade, its founders, Kate Spade and Elyce Arons started their next chapter and built it on friendship, creativity, and reinvention.
Some businesses start with a big “aha” moment. Others come from years of quietly noticing what isn’t working. Robin Piccone’s story is the slow burn. Before launching her own line, Robin had already spent years working in fashion and swimwear. She understood fabrics, fit, and construction—and she knew firsthand how