It all started with one blanket. Not a strategy. Not a pitch deck. One beloved, oversized, reversible blanket that an entire family fought over. For Beth, that blanket wasn’t just cozy — it was comfort, connection, and home. It was the one you reached for when you didn’t feel well.
It all started with four dahlias and three funerals. When Sarah Balsley received a bouquet of dahlias from her sister-in-law during one of the hardest seasons of her life, something shifted. The blooms were bold, layered, unapologetically beautiful — and they cracked her heart open in the best way. “I
Some women build businesses because they see a trend. Others build them because they see a gap. Gucci Westman saw a gap. After more than two decades as one of the most sought-after makeup artists in the world — contributing to Vogue, W, and Harper’s Bazaar and creating that dewy,
I love a business that starts in real life—not in a boardroom. In 2015, Bianca Gates and Marisa Sharkey were hosting friends and kept running into the same problem. They didn’t want to greet guests barefoot, but they also didn’t want to wear clunky, unattractive slippers. And most flats? Cute,
We’ve covered Wendy Walker in the past but it’s time for an update. Timing matters. And for Wendy Walker, the timing of her newest book couldn’t be more perfect. With the Winter Olympics back in the spotlight, Wendy is sharing the story behind the dream she chased—and ultimately let go.
Some brands are born in boardrooms. Sézane was born on the internet—long before direct-to-consumer became a buzzword. In 2008, Morgane Sézalory was a young Parisian with a sharp eye, a love of vintage, and a simple idea: she began sourcing one-of-a-kind vintage clothing pieces, photographing them herself, and selling them
The brand Frances Valentine is bold, colorful, feminine and rooted in friendship, creativity and reinvention. After building one of the most iconic accessory brands of all time, the brand Kate Spade, its founders, Kate Spade and Elyce Arons started their next chapter and built it on friendship, creativity, and reinvention.
Some businesses start with a big “aha” moment. Others come from years of quietly noticing what isn’t working. Robin Piccone’s story is the slow burn. Before launching her own line, Robin had already spent years working in fashion and swimwear. She understood fabrics, fit, and construction—and she knew firsthand how
One of the things I’m always drawn to is a brand that knows exactly who it’s for—and why it exists. Krimson Klover is one of those brands. Founded by Rhonda Sciortino, Krimson Klover is an outdoor brand powered by women who believe in living a life fueled by adventure, meaningful
Jewelry had always been her thing—but she never imagined that creating a charm bracelet for herself would spark an entirely new business built around vintage treasures. Like so many others during Covid, Malia Frame found herself at home with extra time and a desire to create. As she searched online