Featured VentureMom – Ariel Kaye Founder and CEO of Parachute

Ariel Kaye, the founder and CEO of Parachute, had previously operated an interior design blog and frequently assisted her friends and family in their home design endeavors. However, when it came to finding reliable bedding, she encountered significant challenges. “I couldn’t locate a single brand that offered the trifecta of high quality, affordability, and ease of purchase,” she remarked. In response to this gap in the market, Parachute was born in 2014, and it has since expanded its product range to encompass an array of items such as sheets, pillows, sleepwear, and more.

During the pandemic, Kaye noted that Parachute experienced “remarkable growth” as more people spent increased time at home. In response to this surge, the brand has recently branched out into new product categories, including furniture. Notably, we’ve also featured the launch of Parachute’s Organic Collection, which introduces 22 products crafted from ethically harvested cotton, according to the brand. One of the standout offerings from this collection is the Organic Cotton Duvet Cover, equipped with twill ties in all four corners and available in three size options: Twin/Twin XL, Full/Queen, and King/California King. You can select from an assortment of colors, including Bisque, Willow, and White, and the duvet cover is conveniently machine-washable.

https://www.parachutehome.com/