Featured VentureMom Bobbi Brown – Jones Road Beauty

Perfect for your stocking and perfect for a gift. Bobbi Brown is the ultimate female founder. In 1990, Bobbi Brown worked with a chemist to come up with ten natural lipstick shades. She and husband partnered with another couple to launch the brand Bobbi Brown Essentials, which debuted at Bergdorf Goodman in NYC.  She was expecting to sell 100 in a month but instead sold 100 in a day.

In just four short years, Estee Lauder bought the company in 1995, and Bobbi retained creative control of the makeup line. In 2011, the first freestanding Bobbi Brown Cosmetics retail store opened in New Zealand with a makeup school in the back of the building.In 2012, her cosmetics were estimated to represent approximately ten percent of Estée Lauder Companies’ total sales. As of January 2014, there were approximately thirty free-standing Bobbi Brown cosmetics stores.

In December 2016, it was announced that Brown would step down from the company by the end of the year. Following this, she continued creating new lines and participating in the beauty industry through other projects like beauty podcasts, a makeup masterclass and her website JustBobbi.com.

In late October 2020, Bobbi Brown launched her second beauty brand, Jones Road. The launch marked 25 years since she first sold her original line to Estee Lauder. It has been described as a “clean beauty” brand. According to Yahoo, which reviewed the line, this “approach is evident in the brand offering: a curated edit of makeup and skincare that doesn’t overwhelm.” Its original offerings included balms, moisturizing cream colors, mascaras, glosses, washes, eye shadow, eye pencils. And not only all of that, Bobbi Brown has a collection of fragrances and is working on an eyewear collection. She is truly an inspirational female entrepreneur.

VentureMom Tip: Reinvent and adapt your business to thrive