Featured VentureMom – Lori Slater and Stefanie Zeldin – In2Green

 Stefanie, Jehann, and Lori

In 2006, Lori Slater and Stefanie Zeldin decided they wanted to embrace a new, greener way of life for themself and others. They recognized the need for high-quality, high design home textiles made from sustainable yarns. They couldn’t have predicted that so many years later the world would have caught up with them and In2Green would be a leading innovator in the eco-luxury home space, making all our products in the USA.

In2Green revolutionizes sustainable living with  luxurious, design-forward throw blankets and accessories, all crafted from recycled materials. Through small batch production in the USA, In2Green fosters uniqueness in every piece. The company has a legacy of over 17 years, where In2Green pioneered the concept of eco-luxury, a blend of modern aesthetics with quality eco-friendly materials. 

The brand sells both to trade and direct to consumer, with various collections of throws. We are committed to working closely with customers to craft unique and customized textiles, while offering a broad range of stock options. 

Our direct to consumer customers generally define themselves as part of a “tribe” with a particular aesthetic-  modern, equestrian, coastal, southwestern, patriotic-  and they seek out designs that reinforce that sense of belonging. They skip the generic, seek luxury and have a high appreciation for the maker aspect of our product line. 

The Company is a small, tight knit team of passionate collaborators who share a common vision of work and family balance. As a company, we seek out female designers and artisans for collaboration and inspiration. We are based just outside of New York City and love the creative energy we find everyday.

In 2023, Lori and Stefanie were ready to retire and sold their business to a passionate woman, Jehann Biggs, who fell in love with their business. In2Green is proud to be a woman-founded and continues to be a woman-owned business with this transition. Jehann is proud and excited about the bright future ahead.

VentureMom Tip

Look for a like-minded soul to take over your business.