Featured VentureMoms - Cranel - Christine Jurzenski and Erica Schultz
These two powerhouse women, Christine Jurzenski and Erica Schultz, turned a frustrating and painful health problem into a breakthrough business and won the HAYVN Hatch Pitch Night competition along the way.
When both women struggled with recurring urinary tract infections (UTIs), they saw firsthand how limited the solutions were: sugary cranberry juices or endless rounds of antibiotics. “We wanted a modern, science-backed solution, created by women, for women,” says Erica.
That’s how CRANEL was born: a wellness brand focused on preventing UTIs and supporting bladder health through a natural, clinically supported approach.
Each CRANEL shot contains the equivalent of 3,000 cranberries and follows American Urological Association guidelines for UTI prevention. But CRANEL isn’t just a product, it’s a movement.
Christine and Erica built a direct-to-consumer brand that’s about more than selling. It’s about educating and empowering women to take charge of their wellness without compromise.
Today, CRANEL is thriving, proof that when women channel personal pain points into purpose-driven ventures, they create both impact and income.
VentureMom Tip
Turn your problem into a business that solves it.
