From Boarding Gates to Business Goals: How Shay Mitchell Packed Purpose into BÉIS

What happens when a globetrotting actress and new mom can’t find travel gear that matches her lifestyle? She builds it herself. Enter BÉIS—the brainchild of actress, producer, and entrepreneur Shay Mitchell—a travel and lifestyle brand redefining the way we pack, move, and show up in the world.

Launched in 2018, BÉIS (pronounced “base”) was born from Shay’s personal need for functional, stylish, and affordable travel essentials. Tired of lugging around bags that didn’t work for real life—especially life as a mom—Shay decided to create her own line of thoughtfully designed pieces that meet women where they are: busy, bold, and always on the move.

From the iconic Weekender Bag to diaper backpacks, suitcases, and everyday totes, BÉIS combines minimalist style with maximum utility. Every detail is intentional—think padded laptop sleeves, hidden shoe compartments, trolly passthroughs, and expandable zippers—because as Shay puts it, “We deserve bags that do it all.”

But BÉIS isn’t just about travel—it’s about empowering women to move through life with ease, confidence, and style. The brand has built a loyal following by listening to what its community wants and designing around real-life needs, not runway trends. It’s practical, elevated, and unapologetically female-founded.

In just a few years, BÉIS has grown into a global brand, regularly selling out drops and earning features in Vogue, Forbes, and more. But at its core, it remains rooted in the same philosophy that inspired Shay to launch it in the first place: You don’t have to choose between function and fashion.