Featured VentureMom – Indie Lee – Indie Lee Beauty
“If you would have told me that I was going to be a skincare founder, I would not have believed you,” says a smiling Indie, reminiscent of her younger, more timid self. The same version of herself that was jolted from a quiet life when she was diagnosed with a life-threatening tumor that was believed to be environmentally derived. “It was my awakening,” she says affirmatively, “I was given a finite amount of time to live, and I realized I was just a passenger in my own life.” She started blogging under the name Independent Lisa in an effort to reclaim the narrative of her life, but this quickly evolved into so much more, morphing into her new name and identity: Indie Lee.
After surviving a successful surgery on Earth Day 2009 (yes, really.), she embarked upon a new journey dedicated to inspiring others to get into life’s driver’s seat while prioritizing the importance of living a healthy and balanced lifestyle. With that came the realization that our lifestyle and the environment we live in can not only profoundly impact our overall health, but the health, resilience, and appearance of our skin too. “I always thought about what I was putting in my body, but never truly considered what I was putting on it,” and so, Indie Lee skincare was born. A carefully curated line of products that are formulated with high-performance, plant-derived ingredients made to nurture you and your skin.“Education and empowerment are my driving forces, and this line is the medium enabling me to pay my knowledge forward.”
There is no doubt that Indie has come a long way since her humble beginnings. From selling her products at local farmer’s markets to partnerships with major beauty retailers, Indie Lee continues to formulate clean, effective products while maintaining the inspirational joie de vivre that put her on the map. Her brand continues to touch the lives (and faces) of so many. “Every day, I’m still in awe of how far the brand has come.”
“In self-care and wellness, aging gracefully is about nurturing our bodies, minds, and spirits. It’s about embracing the changes with kindness and caring for ourselves with the same passion we apply to everything we love. Our skincare routines, for example, evolve as we age. What once worked in our twenties may not suit our needs in our forties and beyond. This evolution is beautiful, reminding us of our journey and the importance of adapting and caring for ourselves through every stage of life.
But beyond skincare, aging gracefully is also about the legacy we create and our impact on the world. It’s a privilege to age because it means we have more time to make a difference, to share our stories, and to inspire others. Every wrinkle, every gray hair, tells a story of laughter, tears, victories, and lessons learned.
So, let’s celebrate aging as the gift that it is. Let’s view each new day as an opportunity to live fully, love deeply, and leave a positive imprint on this earth. Let’s approach life with the understanding that aging is not just about the passing of time, but about the accumulation of love, wisdom, and joy.”
VentureMom Tip: Let challenges fuel purpose.
