Featured VentureMom Marina Larroude
Seasoned Fashion Director Marina Larroudé brings her diverse expertise as an editor, product developer, and entrepreneur to consumers in an innovative way. Together with her husband, financier, and business operator Ricardo Larroudé, they conceptualized Larroudé in 2020.
Marina Larroudé cut her teeth working in both editorial as Fashion Director of Style.com and Teen Vogue, and retail as Fashion Director at Barneys. She’s drawing on her decades-long experience to launch a dream that’s been years in the making. “Larroudé is a more democratic way of dressing and accessing quality fashion, all the while delivering joy into people’s lives.”
“We believe fashion is here to bring that sparkle and fantasy to our daily lives. Just have fun with it—get the print, don’t overthink it, wear it over and over, year after year. Fashion brings us joy, we hope Larroudé passes that joy along to you, too.”
This pair of entrepreneurs set a goal of reaching one million pairs sold annually. They vertically integrated their process by opening a 15,000 square foot Larroudé factory in Sapiranga, Brazil. Here they have room for manufacturing, logistics, and administrative offices.
“I feel an immense sense of accomplishment for being able to idealize, conceptualize, and launch a brand, all in the middle of a global pandemic. I’m a huge believer that during crisis there is opportunity.”
Larroudé was born with a group of very talented people that were severely affected by everything in 2020. Together, they decided to build their own future and help others do the same. There is a strong bond in the team. “We are a house, working for a combined better future for us and the community. We hope to bring that sense of community to our customers, and we are looking forward to giving more opportunity to the talented creatives currently looking to re-establish themselves in the marketplace.”
“It’s a dream come true! It comes with a lot of responsibility, but with the freedom to execute my vision for fashion directly to the consumer. To be able to listen to what customers want and transform that into products, my way. It’s very fulfilling. I cried the first time I saw the shoes, because of the outstanding quality and details in them. I can’t wait to see everyone wearing our brand.”
