Featured VentureMom -Deepica Mutyala, CEO of Live Tinted

Featured VentureMom -Deepica Mutyala, CEO of Live Tinted

Breaking barriers and rewriting beauty norms, Live Tinted proudly stands as the first South Asian-owned brand to grace the shelves of Ulta Beauty. Behind this groundbreaking success story is Deepica Mutyala, the visionary mind propelling this vibrant beauty brand into the spotlight.

Deepica’s journey to fame commenced with a viral video showcasing a unique red lipstick hack—using it as a color corrector. The internet went abuzz, catapulting her into the limelight. Yet, it wasn’t just the viral fame that defined her path; it was the community’s resounding feedback that sparked a revolutionary idea.

Driven by the collective voice of her audience, Deepica embarked on a transformative journey. This community-inspired endeavor led to the birth of Live Tinted’s iconic Huestick Corrector—a versatile 4-in-1 multistick designed for eyes, lips, and cheeks.

Live Tinted’s arrival on Ulta’s shelves isn’t just a milestone; it’s a testament to the power of vision, innovation, and community-driven passion. Deepica’s brand isn’t just redefining beauty; it’s rewriting the narrative, one Huestick at a time.

As Live Tinted continues to make waves, it’s not just about makeup—it’s about embracing individuality, celebrating diversity, and empowering everyone to express their unique beauty confidently.

“This is a clean, vegan, cruelty-free brand and our pigments are Carmine-free and 100% safe for your skin! Our products are packed with skincare ingredients like Hyaluronic Acid, Vitamins C and E, as well as Squalane – to hydrate and brighten your skin.”

Thank you, Deepica Mutyala, for paving the way and for proving that beauty knows no bounds. 

VentureMom Tip

When you see a need, work to fill it with a business.