SAYLOR: Where California Cool Meets Manhattan Edge

It all started with a trip out west. New York designer Jillian Shatken had spent years immersed in the fast-paced fashion culture of the East Coast when a week-long getaway to Los Angeles shifted her perspective. She found herself captivated by L.A.’s nouveau bohemian spirit—the breezy, sun-drenched attitude, the effortless personal style, and the rising tide of creative, women-led brands redefining the fashion landscape. There was a rawness and realness to the city’s fashion energy that felt liberating and inspiring.

Wanting to capture that feeling and bring it back home, Shatken returned to Manhattan with a vision. She launched SAYLOR, a contemporary label that blends the laid-back ease of California with the urban sophistication and edge of downtown New York. The result? A collection that feels both polished and playful—made for modern women who want to move freely, look effortlessly put together, and embrace their personal style with confidence.

Every SAYLOR piece is crafted with purpose. Dresses and separates are made from high-quality, expertly sourced fabrics and feature modern-feminine silhouettes, thoughtful details, and a throw-on-and-go versatility. These are the pieces you reach for on repeat—the fluttery dress that moves with you on a bike ride across the Brooklyn Bridge, or the flirty set that feels right at home treasure-hunting at the Rose Bowl flea market.

More than just clothing, SAYLOR reflects a lifestyle. It’s about feeling just as comfortable at a downtown dinner party as you are barefoot on a West Coast beach. It’s about celebrating individuality, embracing ease, and dressing with a sense of freedom and fun.

And the name? “Saylor” was a name Jillian had tucked away in her heart for a future daughter. But when the brand came to life, it felt only natural to give the name to her first creative love—her fashion label, which she considers her true first-born.

With a growing following of women who crave both style and substance, SAYLOR continues to define its space in the fashion world—one effortless, wear-anywhere piece at a time.

And they have a pre-loved shop where you can find things that are pre- loved.

VentureMom Tip: Let Your Brand Reflect the Life You Love