Featured VentureMom – Katie Sturino CEO of Megababe
When Katie Sturino initially introduced Megababe, she encountered a lack of comprehension within the beauty industry regarding the issues she aimed to address. For instance, products designed for combating thigh chafing were primarily tailored for men or athletes, and Sturino found them to be lacking in quality. She asserted, “Women deserved a clean, effective product that we wouldn’t be embarrassed to pull out of a handbag.” Today, Megababe boasts a diverse range of products that, according to the founder, effectively address a spectrum of body concerns, from sweat management to combating foot odor.
Reflecting on the early days, Sturino recalled the challenge of even getting retailers to discuss terms like ‘thigh chafe’ during meetings. However, five years down the line, Megababe’s Thigh Rescue stands as one of its best-selling products and is now available at prominent retailers like Target and Ulta. Featured in our guide to anti-chafing products, Thigh Rescue is an anti-friction stick formulated with ingredients like aloe, known for its anti-inflammatory and cooling properties that soothe the skin, as per Megababe. This innovative product also contains pomegranate seed and ginger root extract, alongside grapeseed and orange oil. It comes in both full-size and mini versions to cater to various needs and preferences.
