Sometimes the most meaningful companies begin with a moment that changes everything. For Hillary Peterson, the founder of True Botanicals, that moment came with a cancer diagnosis.
Faced with a serious health challenge, Hillary began questioning everything she was putting in and on her body. What she discovered was troubling: many conventional beauty products contained ingredients that raised concerns for human health and the environment. Determined to find safer alternatives, she began a personal mission to uncover the truth about what goes into skincare—and whether products could be both safe and truly effective.
Her search led her to work alongside leading anti-aging scientists, green chemists, and sustainability pioneers to rethink what modern skincare could be. Hillary believed that products designed with human and planetary health in mind shouldn’t require sacrificing performance. In fact, she set out to prove the opposite—that clean, thoughtfully formulated products could deliver powerful results.
That vision became True Botanicals, a skincare company built around high-performance formulations made with carefully sourced botanical ingredients. From the beginning, the brand committed to creating products that are certified MADE SAFE®, meaning they are free from ingredients known or suspected to harm human health.
But safety was only part of the mission. Hillary wanted products that actually worked. Through clinical testing and advanced green chemistry, True Botanicals developed formulas designed to deliver visible results for aging and stressed skin while remaining aligned with strict safety and sustainability standards.
Today, True Botanicals has become a leader in the clean beauty movement, proving that skincare can be luxurious, effective, and responsible all at once.
What began as one woman’s search for answers after a life-changing diagnosis grew into a brand devoted to a simple but powerful idea: that the products we use every day should be good for our bodies, good for the people we love, and good for the planet.
