Crafted by Culture: Helga Ida Ayu’s Vision for BrunnaCo

BrunnaCo, a fashion brand specializing in artisanal hats, bags, and apparel, was founded by Helga Ida Ayu, an Indonesian immigrant and female entrepreneur based in California. As a woman navigating both the immigrant and entrepreneurial journey, Helga brings a deeply personal vision to BrunnaCo—one that blends cultural heritage with a strong sense of purpose. 

Her experience growing up in Bali and witnessing the talent of local artisans, particularly women, inspired her to build a brand that not only highlights traditional craftsmanship but also creates economic opportunities for women in her homeland.

As a female founder, Helga is deeply committed to uplifting other women, especially those in underserved communities. BrunnaCo works directly with female artisans in Bali, offering them the flexibility to work from home and earn fair wages while preserving generations-old weaving and crafting techniques. This focus on women-led production reflects Helga’s broader mission to foster independence and sustainability through fashion.

Under Helga’s leadership, BrunnaCo has grown into more than just a fashion label—it’s a platform for storytelling and empowerment. Each handcrafted piece reflects the artistry, resilience, and cultural identity of the women who make them. 

Helga’s dedication to ethical production and environmentally friendly practices further underscores the brand’s vision: to celebrate Indonesian culture while supporting a more equitable and sustainable future for women artisans.

VentureMom Tip: Build a Brand That Gives Back