Featured VentureMom: Anushree Gupta, Founder of Tiana NY
Some women carry handbags — but Anushree Gupta carries a legacy.
Growing up in India, she was surrounded by extraordinary craftsmanship: delicate beadwork, intricate embroidery, and the kind of artistry that takes generations to master. When she moved to the United States, she was struck by how rare these handcrafted pieces had become in a world of fast fashion.
She wanted to bring that artistry back — not just as accessories, but as wearable pieces of art.
And with that vision, Tiana NY was born.
Each Tiana bag is hand-beaded by skilled artisans using centuries-old techniques passed down through families. No two bags are exactly alike. They shimmer, sparkle, and tell a story — the story of women supporting women, of heritage meeting modern style, and of fashion that means something.
Anushree saw a way to uplift artisan communities while creating something truly special for women who appreciate craftsmanship. By partnering directly with artisans, she ensures fair wages, dignified work, and the preservation of beadwork traditions that might otherwise fade away. Anushree offers bags, coin purses, denim jackets and blazers with embellishments, and even espadrills, so many beaded options.
What began as a small collection has grown into a beloved brand carried in boutiques across the country and worn by women who want their accessories to stand out — pieces that elevate an outfit and celebrate global artistry.
For Anushree, Tiana isn’t just a business.
It’s a movement toward mindful fashion.
A commitment to empowering artisans.
And a celebration of beauty created by hand.
Each bag is a reminder that when women follow their passions — and lift other women as they rise — something truly extraordinary happens.
VentureMom Tip
Focus on craftsmanship to create a product.
