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✨VentureMom Highlight ✨⁠ Holly Thaggard owner of Supergoop

For more than 15 years, sunscreen has been their purpose — something the Supergoop founder, Holly, has said since the beginning. She believes her mission is about so much more than just sunscreen, it’s about revolutionizing an industry.

Not long ago, SPF only came to mind at the beach, and it wasn’t something people actually wanted to wear. So, Holly set out to change the way the world thought about sunscreen. “Goodbye, gloopy sticky SPF. Hello, Supergoop!”

At Supergoop, they are continually investing in newer, better ways to bring sunscreen to life with formulas that completely change the game. The statistics show that 1 in 5 Americans will be diagnosed with skin cancer in their lifetime. The good news? Wearing sunscreen can help substantially reduce your risk of skin cancer.

Supergoop has plenty of “creamy-dreamy-invisible-irresistible” options for you to choose from, including a morning moisturizer and a shimmery eyeshadow. “All you need to do is wear them!”

Holly believes the biggest barrier to making SPF a daily habit is finding a formula you love. She and her firm have created  40+ options for all skin types, tones, and routines. They even have a quiz that connects you with your perfect SPF. Supergoop and Holly want you to be as obsessed with sunscreen as they are.