In her Bikram yoga class, she noticed women putting drops of oil on the edges of their mats and wondered why. Cheryl MacCluskey learned that the women were using essential oils for the calming effects created by the aromas. This sent her on a quest to learn more about these oils and their healing effects.
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“I’ve always been a health nut and practiced yoga every day.” Cheryl discovered that over 4000 years ago, the Greeks used essential oils for medicinal purposes. She also didn’t like the list of chemicals she found in the beauty products she was using every day. So she decided to create her own line of skin care products and began with the oils.
Doing her research took over a year and half but using cold pressed avocado oil as her base, Cheryl created emotional and physical oils. “Avocado oil is a natural moisturizer that can be scented with natural fragrances that effect one’s emotional and physical well being.”
Cheryl’s line was called eOil and the first sam
ples were given to Cheryl’s friends and family so she could get feedback. They loved the product and wanted more. She then reached out to massage therapists, healthcare professionals and spas and the orders came in. Cheryl then found a partner to help her expand her business.
She and her partner built a team and re-branded the oils, Avivi. The bottle design process began by sourcing economical stock components that could be easily customized. Round, frosted glass bottles and jars were selected to showcase the beautiful, luminous quality of the oils. The lower halves of the bottles were dipped in an industrial plastic normally used to create hand grips for tools and hardware. This added both protection and a magical quality to the overall look. The outer mylar boxes feature dynamic watercolors of natural imagery, helping to brand each individual scent. They also added body scrubs in each scent and a youthful facial serum.
“The oils are organic, paraben-free and contain no chemicals. They have a renewing effect on your skin and the natural anti oxidants in the oils, fight against dry, dull, inflamed skin. ” Cheryl believes that the aromatic benefits of the essential oils help feed the mind. Time to rejuvenate your body and soul.
VentureMom Tip
Take notice of what your friends are using and why.
